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This web site felineworlds.com had the following in the web site, "The Cheetah is the only feline that isnt able to climb trees." We noticed that the website stated " It is considered as the fastest animal on land in the entire world." It also said " The Jaguar is the only member of the panthera species found in the Americas. Lions are the second living cats after the tigers, reaching some males up to 250 kg. The lion Panthera leo is one of the four big cats in the genus Panthera and a member of the family Felidae." The header had felines as the highest ranking optimized keyword. It is followed by facts, information, and lion which isn't as ranked as highly as felines. The next words felineworlds.com used was leopard. lynx was included but could not be seen by search crawlers.